Dana-Farber Cancer Institute
Boston, MA
The Director, Marketing Automation leads the strategy and execution of Dana-Farber’s Salesforce marketing automation platform to support referring physician/provider communications, with the goal of increasing patient referral volume. The role’s core functions include translating institutional and clinical priorities into targeted, compliant, and measurable email campaigns and journeys; defining audiences and segmentation strategies; overseeing campaign execution and performance reporting; and partnering across marketing, business strategy/physician liaison, and technology teams to ensure aligned messaging, effective platform operations, and ongoing optimization. The position also provides direct oversight of the Manager, Marketing Automation Operations to support day-to-day campaign delivery and quality execution. Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are...
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Administration & Operations
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